1937 Studebaker Coupe Express


Front Right Red 1937 Studebaker Coupe Express Truck Picture

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The 1937 Studebaker Coupe Express was the company's first attempt into the light delivery type of truck. It would only be in production until 1939. Some felt it was a "half car, half truck" vehicle as it was built on the platform of the Studebaker Dictator passenger car. The truck's front end shared the same design as the related car and the wheelbase was 116 inches. This was sort of a forerunner to the later Ford Ranchero and the Chevrolet El Camino.

The engine for the 1937 Coupe Express came from the Studebaker Big Six and provided 86 horsepower which was increased to 90 hp on the 1938 and 1939 models, the only years that the vehicle was built. The truck's interior sported cloth finished ceiling, seats, and door panels with leather finish as an option. The back of the seat was moveable and standard items included safety glass, rear view mirror, sun visors, and dual windshield washers.

Studebaker sold 3,000 of the trucks in 1937 but sales fell off by a third in each of the next two years, hence, the model line was dropped at the end of 1939 even after the Raymond Loewy Studios, a renowned car designing company, had provided some new streamlining in 1938.




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